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  • Webinar: Candid Industry Perspectives from Reid Bigland

Webinar: Candid Industry Perspectives from Reid Bigland

  • Tuesday, July 21, 2020
  • 1:00 PM - 2:00 PM
  • Webinar

Registration

  • Working media can contact info@saaauto.com for the registration code.
  • For those who joined or renewed their SAA bronze membership between June 25 and August 14th, 2020, enter the code provided for free access to this webinar. (If you joined or renewed your membership during this window and have not received the access code, email info@saaauto.com)

Webinar: Candid Industry Perspectives from Reid Bigland

July 21, 1:00 pm - 2:00 pm

Note: Registration closes July 20 at 12pm.

Candid Industry Perspectives from Reid Bigland

Join the SAA on July 21 for a webinar featuring former FCA executive Reid Bigland who will share his candid industry insights on the following:

  • Automotive environment both pre-and-post COVID-19

  • Challenges for OEMs going forward due to COVID-19

  • The Electrification Conundrum – who really wants these things, Governments or the Consumer?

Reid is a dynamic speaker and thinker who quickly climbed the ranks of FCA. Reid joined FCA in 1997 and in his 23 year career held a variety of senior management positions. Most recently Reid was Chairman, President and CEO of FCA Canada, Global Head of Ram Brand and Head of US Sales. Throughout his career he also led the Global Dodge, Alfa Romeo and Maserati organizations and was an original member of FCA’s Group Executive Council (GEC), the highest management-level decision-making body at FCA, which he remained a part of until his retirement in April 2020.

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