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Disrupted: The New Competitive Reality in Automotive

  • Friday, June 20, 2025
  • 8:00 AM - 11:00 AM
  • Caresoft Global, 31770 Enterprise Drive, Livonia, MI 48150
  • 81

Registration

  • SAA bronze members (includes YPN or Student memberships)
  • Includes a one-year Bronze membership to the SAA
  • For working media. Please contact Kevin Singer at kjsinger345@gmail.com to receive a registration code.
  • For Platinum and Gold SAA members only
  • For sponsors who receive a special invite code.

Registration is closed

Disrupted: The New Competitive Reality in Automotive

June 20 @ 8:00 am - 11:00 am


U.S. and legacy OEMs and suppliers are facing immense pressures today -- not just from policy shifts like tariffs but from a new wave of highly competitive and fast-moving international players. Join the SAA and Caresoft Global for a timely discussion exploring the broader forces shaping today’s automotive landscape, focusing on China’s emerging dominance in vehicle design, technology, vehicle development speed, and speed to market.

This session will address:

  • Why tariffs aren't the only story—and what is
  • Key takeaways from the 2025 Shanghai Auto Show
  • Chinese OEMs are achieving better features, lower prices, and faster innovation
  • How, Why, “What does it mean?”
  • Actionable insights: Competitive Benchmarking, Cultural & Organizational shifts, “What can we do?”

Featured speaker:

Terry Woychowski

President, Caresoft Global


Attendees must wear pants and closed-toe shoes; no photography will be allowed.


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